Marketing Analyst

Russia, Moscow

Job description

G5 Entertainment, (G5EN) a publicly traded, growing developer and publisher of high quality mobile games is looking to expand the User Acquisition / Growth team. You will be collaborating closely with our marketing, creative and product teams to complete initiatives and contribute to G5's continual growth. You will play a vital part in the company's growth strategy by managing and owning performance marketing advertisement campaigns globally across a multitude of different channels and partners.

Description:

• Collect and process paid traffic data;

• Analyze paid traffic KPIs;

• Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators;

• Analyze churn rates and patterns to develop an ideal re-engagement strategy;

• Create predictive ROI models;

• Analyze the performance of various art using statistical techniques;

• Support the marketing and analytical teams with performance reports and reviews;

• Analyze, report and continuously improve all marketing KPIs;

 

Job Requirements:

• Strong knowledge of Mathematical Theory, Probability and Statistics;

• Understanding of R/Python and practical experience with this data science toolkit;

• Expertise in statistical analysis techniques;

• Expertise in developing predictive mathematical models;

• Understanding of F2P game monetization basics;

• Understanding of mobile game user acquisition basics;

• Knowledge of the main KPIs used to measure user acquisition performance;

• Experience working with marketing teams is a plus;

• Experience working as an analyst/marketer/game designer in a game development environment is a plus.

Please send us your CV at job@g5e.com and we will get back to you.

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