Cross-Promo Team Lead (Lead Marketing Manager)

Russia: Moscow, Kaliningrad

Job description


  • Passionate about mobile gaming, apps and the gamedev industry;
  • At least 3 years of experience in Performance Marketing, with 1 year of experience directly managing a team of at least 3 people. Experience of hiring and training staff is an advantage;
  • Practical knowledge of digital, performance marketing, and ads management. Experience within the games industry is a plus;
  • Experience with project tracking software;
  • Excellent verbal and written communication skills;
  • Strong analytical and critical-thinking skills;
  • Good organizational skills, goal orientation, reporting and user-centric skills are crucial;
  • Able to manage content and maintain a large quantity of assets;
  • Advanced MS Office (Word, Excel, Outlook, Google Docs);
  • Fluent English (minimum Upper-Intermediate, Advanced a strong plus).


  • Lead a team of Marketing Managers (including hiring and training new MMs);
  • Set up and maintain cross promotion framework, processes and best practice guidelines;
  • Devise and implement cross promotion marketing strategies;
  • Plan and implement in-game cross promotion marketing campaigns;
  • Report regularly on performance of in-game marketing campaigns in all apps;
  • Stay on top of mobile gaming market opportunities and trends;
  • Apply creative and non-traditional methods of growing our customer base;
  • Manage and drive continuous improvements of player acquisition and retention;
  • Plan, review and follow-up on creative asset development, including, but not limited to: playable ads, creative videos, promotional materials from brief to final delivery with in-house creative teams by providing regular checks and expert support;
  • Measure results of the cross promotion campaigns and optimize our assets and experiments;
  • Work in close collaboration with the Product, User Acquisition, Analytics teams to tie the cross promotion marketing efforts to performance results like retention, LTV, ROAS;
  • Share best practices and insights regularly with Product, Design and User Acquisition teams.


  • Cozy and roomy office space;
  • Full-time position, a flexible work schedule;
  • Formal employment, full social package;
  • Friendly team members and open-to-everyone working environment;
  • English language courses;
  • Gym and fitness classes for employees.

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